Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective - - Books - Taylor & Francis Ltd - 9780415282055 - July 18, 2002
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Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspective 1st edition

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Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

224 pages, 10 tables, 14 line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 18, 2002
ISBN13 9780415282055
Publishers Taylor & Francis Ltd
Pages 222
Dimensions 156 × 234 × 13 mm   ·   340 g
Language English  
Editor Moingeon, Bertrand
Editor Soenen, Guillaume

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