The Language of Advertising: Written Texts - Intertext - Goddard, Angela (Formerly at York St. John University, UK) - Books - Taylor & Francis Ltd - 9780415278034 - April 11, 2002
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Goddard, Angela (Formerly at York St. John University, UK)
The Language of Advertising: Written Texts - Intertext 1st edition

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.

144 pages, 33 b&w photographs

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 11, 2002
ISBN13 9780415278034
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 175 × 244 × 9 mm   ·   276 g
Language English  

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