Advertising - Routledge Introductions to Media and Communications - MacRury, Iain (University of East London, UK) - Books - Taylor & Francis Ltd - 9780415251266 - December 19, 2008
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MacRury, Iain (University of East London, UK)
Advertising - Routledge Introductions to Media and Communications 1st edition

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Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.

318 pages, 7 Line drawings, black and white; 37 Halftones, black and white; 24 Tables, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 19, 2008
ISBN13 9780415251266
Publishers Taylor & Francis Ltd
Pages 336
Dimensions 135 × 216 × 21 mm   ·   422 g
Language English  

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