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The Discourse of Advertising Guy Cook 2nd edition
The Discourse of Advertising
Guy Cook
This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
272 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 19, 2001 |
| ISBN13 | 9780415234542 |
| Publishers | Taylor & Francis Ltd |
| Pages | 268 |
| Dimensions | 150 × 220 × 20 mm · 476 g |
| Language | English |