Consumer Value: A Framework for Analysis and Research - M Holbrook - Books - Taylor & Francis Ltd - 9780415191920 - December 3, 1998
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M Holbrook
Consumer Value: A Framework for Analysis and Research 1st edition

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Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

224 pages, 3 black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 3, 1998
ISBN13 9780415191920
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 156 × 234 × 14 mm   ·   476 g
Language English  
Editor Holbrook, Morris

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