Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market - Coombs, W. Timothy (Texas A&M University, USA) - Books - Taylor & Francis Ltd - 9780367902995 - September 16, 2021
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Coombs, W. Timothy (Texas A&M University, USA)
Strategic Sport Communication: Traditional and Transmedia Strategies for a Global Sports Market 1st edition

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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.

200 pages, 10 Line drawings, black and white; 9 Tables, black and white; 10 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 16, 2021
ISBN13 9780367902995
Publishers Taylor & Francis Ltd
Pages 172
Dimensions 150 × 220 × 20 mm   ·   500 g
Language English  

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