Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis - Routledge Studies in Business Organizations and Networks - Russo, Ivan (University of Verona, Italy) - Books - Taylor & Francis Ltd - 9780367888947 - December 12, 2019
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Russo, Ivan (University of Verona, Italy)
Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis - Routledge Studies in Business Organizations and Networks 1st edition

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Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat

144 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2019
ISBN13 9780367888947
Publishers Taylor & Francis Ltd
Pages 144
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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