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Routledge Handbook of Football Marketing - Routledge International Handbooks 1st edition
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Routledge Handbook of Football Marketing - Routledge International Handbooks
Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical
448 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 12, 2019 |
| ISBN13 | 9780367886073 |
| Publishers | Taylor & Francis Ltd |
| Pages | 464 |
| Dimensions | 173 × 245 × 32 mm · 824 g |
| Language | English |
| Editor | Chanavat, Nicolas |
| Editor | Desbordes, Michel |
| Editor | Lorgnier, Nicolas |
