Inclusive Place Branding: Critical Perspectives on Theory and Practice - Routledge Studies in Critical Marketing - - Books - Taylor & Francis Ltd - 9780367877316 - December 12, 2019
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Inclusive Place Branding: Critical Perspectives on Theory and Practice - Routledge Studies in Critical Marketing 1st edition

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Place branding is often a response to inter-place competition, developed in a vacuum, ignoring the needs of local communities and applying quick-fix solutions regardless of geographical and socio-political contexts. The need for more responsible and socially sensitive approaches catering for a wide range of stakeholders, can no longer be ignored

196 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2019
ISBN13 9780367877316
Publishers Taylor & Francis Ltd
Pages 196
Dimensions 150 × 220 × 10 mm   ·   410 g
Language English  
Editor Giovanardi, Massimo (University of Leicester, UK)
Editor Karavatzis, Mihalis (University of Leicester, UK)
Editor Lichrou, Maria (University of Limerick, Ireland)

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