Foundations of Marketing Thought: The Influence of the German Historical School - Routledge Studies in the History of Marketing - Jones, D.G. Brian (Quinnipiac University, USA) - Books - Taylor & Francis Ltd - 9780367876272 - December 12, 2019
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Jones, D.G. Brian (Quinnipiac University, USA)
Foundations of Marketing Thought: The Influence of the German Historical School - Routledge Studies in the History of Marketing 1st edition

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This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

214 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2019
ISBN13 9780367876272
Publishers Taylor & Francis Ltd
Pages 214
Dimensions 150 × 220 × 10 mm   ·   420 g
Language English  

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