Public Relations and the Corporate Persona: The Rise of the Affinitive Organization - Routledge New Directions in PR & Communication Research - Saint John III, Burton (Old Dominion University, USA) - Books - Taylor & Francis Ltd - 9780367874650 - December 12, 2019
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Saint John III, Burton (Old Dominion University, USA)
Public Relations and the Corporate Persona: The Rise of the Affinitive Organization - Routledge New Directions in PR & Communication Research 1st edition

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Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

176 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2019
ISBN13 9780367874650
Publishers Taylor & Francis Ltd
Pages 176
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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