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Global Advertising Practice in a Borderless World - Routledge Studies in International Business and the World Economy 1st edition
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Global Advertising Practice in a Borderless World - Routledge Studies in International Business and the World Economy
Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focusses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising adver
236 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 12, 2019 |
| ISBN13 | 9780367873158 |
| Publishers | Taylor & Francis Ltd |
| Pages | 256 |
| Dimensions | 150 × 220 × 10 mm · 470 g |
| Language | English |
| Editor | Brennan, Linda |
| Editor | Crawford, Robert |
| Editor | Parker, Lukas |
