On The Origins of Self-Service - Routledge Studies in the History of Marketing - Cochoy, Franck (University of Toulouse, France) - Books - Taylor & Francis Ltd - 9780367872601 - December 12, 2019
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On The Origins of Self-Service - Routledge Studies in the History of Marketing 1st edition

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Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in


226 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2019
ISBN13 9780367872601
Publishers Taylor & Francis Ltd
Pages 226
Dimensions 233 × 155 × 19 mm   ·   384 g
Language English  

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