The Foundations of Marketing Practice: A history of book marketing in Germany - Routledge Studies in the History of Marketing - Ronald Fullerton - Books - Taylor & Francis Ltd - 9780367871529 - December 12, 2019
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Ronald Fullerton
The Foundations of Marketing Practice: A history of book marketing in Germany - Routledge Studies in the History of Marketing 1st edition

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During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

202 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 12, 2019
ISBN13 9780367871529
Publishers Taylor & Francis Ltd
Pages 202
Dimensions 150 × 220 × 10 mm   ·   390 g
Language English  

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