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Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches - Routledge Studies in Marketing Charles Blankson 1st edition
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Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches - Routledge Studies in Marketing
Charles Blankson
This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.
152 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 1, 2021 |
| ISBN13 | 9780367777531 |
| Publishers | Taylor & Francis Ltd |
| Pages | 152 |
| Dimensions | 150 × 220 × 10 mm · 300 g |
| Language | English |
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