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Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations 1st edition
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Leveraged Marketing Communications: The Importance of Studying the Transfer of Object-to-Brand Associations
This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.
240 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 31, 2021 |
| ISBN13 | 9780367725464 |
| Publishers | Taylor & Francis Ltd |
| Pages | 238 |
| Dimensions | 150 × 220 × 20 mm · 620 g |
| Language | English |
| Editor | Choi, Yung Kyun |
| Editor | Taylor, Charles R. |
| Editor | Yoon, Sukki (Bryant University, Smithfield, RI, USA) |
