Integrated Marketing Communications in Football - Critical Research in Football - Manoli, Argyro Elisavet (University of Bergamo, Italy) - Books - Taylor & Francis Ltd - 9780367690649 - January 29, 2024
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Manoli, Argyro Elisavet (University of Bergamo, Italy)
Integrated Marketing Communications in Football - Critical Research in Football

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This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.

148 pages, 6 Line drawings, black and white; 6 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 29, 2024
ISBN13 9780367690649
Publishers Taylor & Francis Ltd
Pages 148
Dimensions 150 × 220 × 10 mm   ·   453 g
Language English  

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