Frugal Innovation and the New Product Development Process: Insights from Indonesia - Routledge Advances in Management and Business Studies - Stephanie B.M. Cadeddu - Books - Taylor & Francis Ltd - 9780367662684 - September 30, 2020
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Stephanie B.M. Cadeddu
Frugal Innovation and the New Product Development Process: Insights from Indonesia - Routledge Advances in Management and Business Studies 1st edition

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This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.

270 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 30, 2020
ISBN13 9780367662684
Publishers Taylor & Francis Ltd
Pages 270
Dimensions 233 × 155 × 21 mm   ·   430 g
Language English  

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