Information Asymmetry in Online Advertising - Routledge Studies in Marketing - Wiktor, Jan W. (Cracow University of Economics, Poland) - Books - Taylor & Francis Ltd - 9780367652128 - September 30, 2021
In case cover and title do not match, the title is correct

Wiktor, Jan W. (Cracow University of Economics, Poland)
Information Asymmetry in Online Advertising - Routledge Studies in Marketing 1st edition

Price
$ 250.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 7 - 17
Get notified about new Wiktor, Jan W. (Cracow University of Economics, Poland) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

240 pages, 57 Line drawings, black and white; 9 Tables, black and white; 57 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2021
ISBN13 9780367652128
Publishers Taylor & Francis Ltd
Pages 210
Dimensions 150 × 220 × 20 mm   ·   590 g
Language English  

More from the same publisher

See all of Wiktor, Jan W. (Cracow University of Economics, Poland)