Stadia Naming Rights in Sport - Sport Business Insights - Gillooly, Leah (Manchester Metropolitan University, UK) - Books - Taylor & Francis Ltd - 9780367630089 - May 23, 2022
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Gillooly, Leah (Manchester Metropolitan University, UK)
Stadia Naming Rights in Sport - Sport Business Insights

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This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.

104 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 23, 2022
ISBN13 9780367630089
Publishers Taylor & Francis Ltd
Pages 80
Dimensions 226 × 146 × 11 mm   ·   222 g
Language English  

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