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Consumer Culture Theory in Asia: History and Contemporary Issues - Routledge Frontiers in the Development of International Business, Management and Marketing
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Consumer Culture Theory in Asia: History and Contemporary Issues - Routledge Frontiers in the Development of International Business, Management and Marketing
We live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. Works in this volume examine the consumer cultures that exist in today’s precarious Asia. They do this through culturally oriented, critical consumer research.
296 pages, 1 Line drawings, black and white; 14 Halftones, black and white; 4 Tables, black and whit
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 7, 2022 |
| ISBN13 | 9780367629496 |
| Publishers | Taylor & Francis Ltd |
| Pages | 274 |
| Dimensions | 150 × 220 × 20 mm · 560 g |
| Language | English |
| Editor | Belk, Russell (York University, Canada) |
| Editor | Minowa, Yuko (Long Island University, USA) |
