Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth - Routledge Studies in Marketing - Bianchi, Anna (University of Warsaw, Poland) - Books - Taylor & Francis Ltd - 9780367613105 - December 11, 2020
In case cover and title do not match, the title is correct

Bianchi, Anna (University of Warsaw, Poland)
Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth - Routledge Studies in Marketing 1st edition

Price
$ 250.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 2 - 14
Get notified about new Bianchi, Anna (University of Warsaw, Poland) releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchangeably used by scholars and marketers and provides principles of effective marketing communications in social media for different brand types and in different geographic markets.

208 pages, 48 Line drawings, black and white; 1 Halftones, black and white; 34 Tables, black and whi

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 11, 2020
ISBN13 9780367613105
Publishers Taylor & Francis Ltd
Pages 182
Dimensions 241 × 160 × 19 mm   ·   444 g
Language English  

More from the same publisher

See all of Bianchi, Anna (University of Warsaw, Poland) ( e.g. Hardcover Book and Paperback Book )