Strategic Marketing for High Technology Products: An Integrated Approach - Routledge Studies in Innovation, Organizations and Technology - Fotiadis, Thomas (Democritus University of Thrace, Greece.) - Books - Taylor & Francis Ltd - 9780367591113 - August 14, 2020
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Fotiadis, Thomas (Democritus University of Thrace, Greece.)
Strategic Marketing for High Technology Products: An Integrated Approach - Routledge Studies in Innovation, Organizations and Technology 1st edition

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This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

194 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 14, 2020
ISBN13 9780367591113
Publishers Taylor & Francis Ltd
Pages 194
Dimensions 155 × 233 × 14 mm   ·   322 g
Language English  

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