The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands - Ana Andjelic - Books - Taylor & Francis Ltd - 9780367554408 - October 27, 2020
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Ana Andjelic
The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands 1st edition

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This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.

90 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 27, 2020
ISBN13 9780367554408
Publishers Taylor & Francis Ltd
Pages 94
Dimensions 232 × 154 × 21 mm   ·   186 g
Language English  

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