Transforming Relationship Marketing: Strategies and Business Models in the Digital Age - Routledge Advances in Management and Business Studies - - Books - Taylor & Francis Ltd - 9780367548179 - October 30, 2020
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Transforming Relationship Marketing: Strategies and Business Models in the Digital Age - Routledge Advances in Management and Business Studies 1st edition

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Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.

174 pages, 12 Line drawings, black and white; 24 Tables, black and white; 12 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2020
ISBN13 9780367548179
Publishers Taylor & Francis Ltd
Pages 162
Dimensions 241 × 160 × 18 mm   ·   408 g
Language English  
Editor Ratten, Vanessa (La Trobe University, Australia)
Editor Thaichon, Park (University of Southern Queensland, Australia)

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