The Fashion Business: Theory and Practice in Strategic Fashion Management - Dario Golizia - Books - Taylor & Francis Ltd - 9780367490553 - July 19, 2021
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Dario Golizia
The Fashion Business: Theory and Practice in Strategic Fashion Management 1st edition

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This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.

240 pages, 13 Line drawings, black and white; 17 Tables, black and white; 13 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 19, 2021
ISBN13 9780367490553
Publishers Taylor & Francis Ltd
Pages 222
Dimensions 244 × 175 × 24 mm   ·   432 g
Language English  

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