Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management - Annarita Sorrentino - Books - Taylor & Francis Ltd - 9780367479374 - October 1, 2020
In case cover and title do not match, the title is correct

Annarita Sorrentino
Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management 1st edition

Price
$ 253.49
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 2 - 14
Get notified about new Annarita Sorrentino releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

Also available as:

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.

106 pages, 18 Line drawings, black and white; 2 Halftones, black and white; 2 Tables, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2020
ISBN13 9780367479374
Publishers Taylor & Francis Ltd
Pages 120
Dimensions 241 × 162 × 13 mm   ·   326 g
Language English  

More from the same publisher

See all of Annarita Sorrentino ( e.g. Hardcover Book and Paperback Book )