The Routledge Companion to Corporate Branding - Routledge Companions in Marketing, Advertising and Communication - - Books - Taylor & Francis Ltd - 9780367476632 - April 29, 2022
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The Routledge Companion to Corporate Branding - Routledge Companions in Marketing, Advertising and Communication

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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

400 pages, 54 Line drawings, black and white; 37 Tables, black and white; 54 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 29, 2022
ISBN13 9780367476632
Publishers Taylor & Francis Ltd
Pages 512
Dimensions 150 × 220 × 20 mm   ·   1.24 kg
Language English  
Editor Iglesias, Oriol (ESADE Business School, Spain.)
Editor Ind, Nicholas (Kristiania University College, Norway)
Editor Schultz, Majken (Copenhagen Business School, Denmark)

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