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The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication Krzysztof Kubacki
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The Routledge Companion to Marketing and Society - Routledge Companions in Marketing, Advertising and Communication
Krzysztof Kubacki
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society.
504 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 25, 2022 |
| ISBN13 | 9780367463083 |
| Publishers | Taylor & Francis Ltd |
| Pages | 432 |
| Dimensions | 150 × 220 × 20 mm · 980 g |
| Language | English |
| Editor | Brennan, Linda (RMIT University, Australia) |
| Editor | Domegan, Christine |
| Editor | Kubacki, Krzysztof (Auckland University of Technology, New Zealand) |
| Editor | Parker, Lukas (RMIT University, AUS) |
