Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics - Proctor, Tony (University of Chester, UK) - Books - Taylor & Francis Ltd - 9780367437756 - July 8, 2020
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Proctor, Tony (University of Chester, UK)
Absolute Essentials of Strategic Marketing - Absolute Essentials of Business and Economics 1st edition

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Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

118 pages, 8 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 8, 2020
ISBN13 9780367437756
Publishers Taylor & Francis Ltd
Pages 126
Dimensions 223 × 143 × 16 mm   ·   276 g
Language English  

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