Innovation and Internationalisation: Successful SMEs’ Ventures into China - Routledge Frontiers of Business Management - Orr, Stuart (Melbourne Institute of Technology, Australia) - Books - Taylor & Francis Ltd - 9780367375607 - September 26, 2019
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Orr, Stuart (Melbourne Institute of Technology, Australia)
Innovation and Internationalisation: Successful SMEs’ Ventures into China - Routledge Frontiers of Business Management 1st edition

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This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

224 pages, 12 Line drawings, black and white; 22 Tables, black and white; 12 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 26, 2019
ISBN13 9780367375607
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 234 × 155 × 22 mm   ·   378 g
Language English  

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