The Aging Consumer: Perspectives from Psychology and Marketing - Marketing and Consumer Psychology Series - Aimee Drolet - Books - Taylor & Francis Ltd - 9780367360948 - October 2, 2020
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Aimee Drolet
The Aging Consumer: Perspectives from Psychology and Marketing - Marketing and Consumer Psychology Series 2nd edition

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The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.

352 pages, 14 Line drawings, black and white; 2 Halftones, black and white; 9 Tables, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 2, 2020
ISBN13 9780367360948
Publishers Taylor & Francis Ltd
Pages 380
Dimensions 150 × 220 × 20 mm   ·   453 g
Language English  
Editor Drolet, Aimee (UCLA, USA)
Editor Yoon, Carolyn (University of Michigan, USA)

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