Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 - Routledge Interpretive Marketing Research - Roberts, Graham (Universite de Paris Ouest Nanterre La Defense, France) - Books - Taylor & Francis Ltd - 9780367340636 - March 31, 2021
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Roberts, Graham (Universite de Paris Ouest Nanterre La Defense, France)
Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 - Routledge Interpretive Marketing Research 1st edition

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Russia is currently enjoying an astonishing consumer boom that not even the recent global financial crisis has managed to dampen. As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

200 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 31, 2021
ISBN13 9780367340636
Publishers Taylor & Francis Ltd
Pages 200
Dimensions 150 × 220 × 10 mm   ·   390 g
Language English  

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