Value in Marketing: Retrospective and Perspective Stance - Routledge Frontiers in the Development of International Business, Management and Marketing - - Books - Taylor & Francis Ltd - 9780367209483 - November 27, 2019
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Value in Marketing: Retrospective and Perspective Stance - Routledge Frontiers in the Development of International Business, Management and Marketing 1st edition

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Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

218 pages, 16 Tables, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 27, 2019
ISBN13 9780367209483
Publishers Taylor & Francis Ltd
Pages 218
Dimensions 235 × 159 × 14 mm   ·   466 g
Language English  
Editor Marinov, Marin A.

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