Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach - Routledge Studies in Marketing - Edoardo Magnotta - Books - Taylor & Francis Ltd - 9780367196295 - October 17, 2019
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Edoardo Magnotta
Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach - Routledge Studies in Marketing 1st edition

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Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.

230 pages, 37 Line drawings, black and white; 12 Halftones, black and white; 49 Illustrations, black

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 17, 2019
ISBN13 9780367196295
Publishers Taylor & Francis Ltd
Pages 230
Dimensions 242 × 162 × 15 mm   ·   514 g
Language English  

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