Brand Beauty Unleashed: The Value of Aesthetics in Marketing - Roberto M. Alvarez del Blanco - Books - Taylor & Francis Ltd - 9780367112400 - March 31, 2020
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Roberto M. Alvarez del Blanco
Brand Beauty Unleashed: The Value of Aesthetics in Marketing 1st edition

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This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.

190 pages, 3 Line drawings, black and white; 88 Halftones, color; 1 Tables, black and white; 88 Illu

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2020
ISBN13 9780367112400
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 150 × 220 × 20 mm   ·   550 g
Language English  

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