Online Place Branding: The Case of Hong Kong - Routledge Advances in Management and Business Studies - Lam, Phoenix (Hong Kong Polytechnic University, Hong Kong) - Books - Taylor & Francis Ltd - 9780367000349 - December 29, 2020
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Lam, Phoenix (Hong Kong Polytechnic University, Hong Kong)
Online Place Branding: The Case of Hong Kong - Routledge Advances in Management and Business Studies 1st edition

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Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

248 pages, 34 Halftones, black and white; 26 Tables, black and white; 34 Illustrations, black and wh

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 29, 2020
ISBN13 9780367000349
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 242 × 160 × 19 mm   ·   454 g
Language English  

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