Sixty to Zero: An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry - Alex Taylor - Books - Yale University Press - 9780300171518 - April 26, 2011
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Alex Taylor
Sixty to Zero: An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry

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Reveals the many missteps of General Motors (GM) and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and, a history of hesitance, inaction, and failure to learn from mistakes.

254 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 26, 2011
ISBN13 9780300171518
Publishers Yale University Press
Pages 272
Dimensions 157 × 233 × 18 mm   ·   317 g
Language English  

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