Services Marketing: Managing the Service Value Chain - Manfred Bruhn - Books - Pearson Education Limited - 9780273681571 - November 10, 2005
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Manfred Bruhn
Services Marketing: Managing the Service Value Chain

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Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.

504 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 10, 2005
ISBN13 9780273681571
Publishers Pearson Education Limited
Pages 504
Dimensions 189 × 244 × 26 mm   ·   806 g

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