Video Rhetorics: Televised Advertising in American Politics - John Nelson - Books - University of Illinois Press - 9780252066481 - October 1, 1997
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John Nelson
Video Rhetorics: Televised Advertising in American Politics

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Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis.

296 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 1, 1997
ISBN13 9780252066481
Publishers University of Illinois Press
Pages 296
Dimensions 109 × 193 × 45 mm   ·   406 g

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