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Brand Engagement - International Political Economy Series I. Buckingham
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Brand Engagement - International Political Economy Series
I. Buckingham
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
232 pages, 3 black & white line drawings, 5 plates, 31 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 27, 2007 |
| ISBN13 | 9780230573062 |
| Publishers | Palgrave Macmillan |
| Pages | 221 |
| Dimensions | 157 × 241 × 19 mm · 508 g |
| Language | English |
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