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The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press Jean-Claude Thoenig
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The Marking Enterprise: Business Success and Societal Embedding - INSEAD Business Press
Jean-Claude Thoenig
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
256 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 12, 2006 |
| ISBN13 | 9780230001879 |
| Publishers | Palgrave Macmillan |
| Pages | 241 |
| Dimensions | 242 × 164 × 20 mm · 526 g |
| Language | English |
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