The Magazine from Cover to Cover - Patricia Prijatel - Books - Oxford University Press - 9780199829842 - October 19, 2012
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Patricia Prijatel
The Magazine from Cover to Cover 3rd edition

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The leading textbook on how to turn a budding idea into a full-fledged magazine has evolved, adapting to the current trends in the industry. Now in its third edition, The Magazine from Cover to Cover has been thoroughly updated to include the effects of technology and current events on magazine publishing. In this comprehensive overview, authors Sammye Johnson and Patricia Prijatel provide a fascinating perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. They use case histories from selected magazines and interviews with editors, designers, and other publishing professionals to showcase the creativity that is propelling magazine publishing forward.

WHAT'S NEW IN THE THIRD EDITION?
- A new Chapter 2, "The Magazine in a Digital World," written by Lori Blachford, Peggy Fisher and Larry Stelter Chair of Magazine Journalism at Drake University, delves into the constant evolution of the magazine industry in this digital age
- Updated throughout to reflect the impact of technological change and the economic crisis on all aspects of the magazine field

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 19, 2012
ISBN13 9780199829842
Publishers Oxford University Press
Pages 400
Dimensions 216 × 20 × 279 mm   ·   748 g
Language English  

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