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Social Marketing Research for Global Public Health: Methods and Technologies Evans, W. Douglas (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)
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Social Marketing Research for Global Public Health: Methods and Technologies
Evans, W. Douglas (Professor and Director, Professor and Director, Public Health Communication and Marketing, The George Washington University)
Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.
312 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 14, 2016 |
| ISBN13 | 9780199757398 |
| Publishers | Oxford University Press Inc |
| Pages | 312 |
| Dimensions | 235 × 158 × 37 mm · 453 g |
| Language | English |
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