Marketing Research: Tools and Techniques - Bradley, Nigel (Senior Lecturer in Marketing, University of Westminster) - Books - Oxford University Press - 9780199655090 - March 7, 2013
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Bradley, Nigel (Senior Lecturer in Marketing, University of Westminster)
Marketing Research: Tools and Techniques 3 Revised edition

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Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

552 pages, Illustrations (chiefly col.)

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 7, 2013
ISBN13 9780199655090
Publishers Oxford University Press
Pages 552
Dimensions 190 × 246 × 22 mm   ·   1.19 kg
Language English  

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