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Reconnecting Marketing to Markets
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Reconnecting Marketing to Markets
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
296 pages, black & white tables, figures
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 25, 2011 |
| Original release date | 2010 |
| ISBN13 | 9780199578078 |
| Publishers | Oxford University Press |
| Pages | 296 |
| Dimensions | 157 × 233 × 22 mm · 498 g |
| Language | English |
| Editor | Araujo, Luis (Lancaster University Management School) |
| Editor | Finch, John (University of Strathclyde Business School) |
| Editor | Kjellberg, Hans (Stockholm School of Economics) |
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