Public Relations - Gordon, Averill Elizabeth (Senior Lecturer at AUT University, Auckland, New Zealand) - Books - Oxford University Press - 9780199565740 - May 12, 2011
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Public Relations

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This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area.


432 pages, 100 (photos and figs)

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 12, 2011
ISBN13 9780199565740
Publishers Oxford University Press
Pages 432
Dimensions 189 × 246 × 18 mm   ·   929 g

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