The Oxford Handbook of Pricing Management - Oxford Handbooks - Ozalp Ozer - Books - Oxford University Press - 9780199543175 - September 7, 2012
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Ozalp Ozer
The Oxford Handbook of Pricing Management - Oxford Handbooks

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A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.

976 pages, 111 figures, 47 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 7, 2012
ISBN13 9780199543175
Publishers Oxford University Press
Pages 978
Dimensions 177 × 247 × 58 mm   ·   1.79 kg
Language English  
Editor Ozer, Ozalp (, Professor of Information System and Operations Management, School of Management, The University of Texas at Dallas)
Editor Phillips, Robert (, Professor of Professional Practice, Columbia Business School and Chief Science Officer, Nomis Solutions)

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