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From Big Data to Big Profits: Success with Data and Analytics Walker, Russell (Clinical Associate Professor for Managerial Economics and Decision Sciences, Clinical Associate Professor for Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University)
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From Big Data to Big Profits: Success with Data and Analytics
Walker, Russell (Clinical Associate Professor for Managerial Economics and Decision Sciences, Clinical Associate Professor for Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University)
In Success with Big Data, Russell Walker investigates the use of internal Big Data to stimulate innovations for operational effectiveness, and the ways in which external Big Data is developed for gauging, or even prompting, customer buying decisions.
312 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 3, 2015 |
| ISBN13 | 9780199378326 |
| Publishers | Oxford University Press Inc |
| Pages | 312 |
| Dimensions | 243 × 164 × 24 mm · 566 g |
| Language | English |
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