Fundamentals of Marketing - Baines, Paul (University of Leicester) - Books - Oxford University Press - 9780198910817 - August 11, 2025
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Baines, Paul (University of Leicester)
Fundamentals of Marketing 3 Revised edition

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Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 11, 2025
ISBN13 9780198910817
Publishers Oxford University Press
Pages 384
Dimensions 190 × 246 × 21 mm   ·   750 g

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